Fashion jewelry conglomerate, Corocraft, began producing the high-end Vendôme brand in 1944. Helen Marion was at the helm of design and developed the brand’s innovative use of crystals, which became its signature. Most of Vendôme’s designs consisted of floral creations and playful themes. In 1960, the brand was unequipped to compete with the popular beaded jewelry look that began to emerge along with the cheaper jewelry imported from Hong Kong and Japan. In late 1979, the brand became defunct in the United States. However, a Canadian firm continued production until 1998.

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