Today I received an insightful email from luxury retail expert, Pam Danziger about cash-strapped shopping. I found her comments echoing my personal and professional stance on being smart with your money.This feeds nicely with my jewelry site concept of featuring only high quality pieces of wearable art that are worth every red cent. Check out these tips:

1) Don’t be afraid to spend for quality: This is another trap for shoppers, especially those prone to shop only for sale items. It is often better to spend more, sometimes a lot more, for quality that will give you a lifetime of wear or use than to buy lots and lots of cheaper stuff. You definitely should spend more for an item that is a classic, that will always be in style and appropriate for all occasions. Sometimes you want to go for the cheap, but other times the smart shopper splurges for the best.

I have met shoppers in research who say they only buy something if it is on sale. That is simply a losing proposition because often times what is on sale is the stuff nobody wants anyway. Shoppers should never be afraid to pay full price or spend more if the quality and value is there. And this brings me to my next piece of advice:

2) Educate yourself about what quality is: Shoppers often limit their shopping trips to just the stores they usually shop in and never cross the threshold of a luxury boutique or department store because they feel priced out. Forget it! The only way to learn about quality is to experience it and that means taking time in upscale stores like Saks 5th Avenue, Neiman Marcus, Bergdorf Goodman or Nordstrom to see, feel, touch and try on the better brands.

To be a smart shopper, you have got to educate yourself about what quality is. Then you can take what you learn and apply it to shopping in the mass-market stores, as well as in the manufacturer’s outlets and discount shops.

Yvette Craddock
Style Director
StyleFolioJewelry.com

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